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This paper examines whether farmers' knowledge of the minimum support prices (MSPs) affects farm-gate prices. MSP is the minimum guaranteed price for agricultural commodities announced by the Government of India for 24 commodities. Most farmers in India prefer to sell their produce at the farm-gate due to a small marketable surplus and hence do not directly benefit from MSP. The authors test the common argument in the political discourse that if farmers have knowledge of MSP, then they can bargain with traders during the farm-gate transaction and demand a better price close to MSP.

The authors use matching methods to examine the impact of knowledge of MSP on farm-gate prices.

Using nationally representative data, the authors show that there is no empirical evidence that the knowledge of MSP of the crops leads to higher bargaining power and better farm-gate prices.

Price information (MSP in this case) alone cannot improve the bargaining power of farmers and result in a better price realization. As a safety net, MSP fails in the absence of procurement of products by the government. This also raises the question of the equitability of the price support system in India and calls for a rethink of the MSP policy.

This study is the first of its kind to examine the anchoring effect of knowledge of MSP on farm-gate prices using a nationally representative dataset.

This paper is an attempt to understand the pattern of credit among agricultural households in Eastern India and to identify the correlates of their access to institutional credit for policy imperatives.

The study uses unit-level data from the All-India Debt and Investment Survey of the 59th and 70th rounds of the National Sample Survey Office for the years 2002–2003 and 2012–2013. Cragg's double-hurdle model and the Heckman selection model are used to estimate the determinants of access to and the amount of institutional loans taken by households. These models also account for potential selection bias in the findings.

The study reveals that access to credit is strongly associated with the socioeconomic and demographic characteristics of agricultural households. However, about half of the farmers in the eastern states of India lack access to institutional credit despite the government's attempts to include them in the ambit of formal financial services. Thus, strategies for developing agriculture in Eastern India must include efforts to bring small and marginal farmers under the coverage of institutional credit.

These data are based on the responses given by the sample households and not the experimental data. The data pertain to the year 2013.

The findings emphasize that strategies for developing agriculture in Eastern India must give special push to enhance small and marginal farmers' access to institutional credit.

Understand the dynamics of the diabetes supplement market and carry out an industry analysis using Porter’s five force analysis. Understand the challenges faced by a small entrepreneur in setting up distribution channels and examine the channel powers that come into play in the given context. Discuss the merits and demerits of traditional vs online channels. Understand the factors that are important to succeed in a highly competitive diabetes supplement industry (this would include aspects such as value sought by end customer, business-to-business [B2B] buyers, expertise required to handle B2B customers and also the price and salesforce reward approaches). Enumerate the merits and demerits of individual product branding vs an umbrella brand for a company selling over-the-counter (OTC) drugs online. Understand the various considerations for export marketing for OTC drugs.

Sushruth Ayurved Industry (SAI) is a proprietorship firm owned by Girish Banvi who always dreamt of being an entrepreneur. He had set up SAI to produce diabetes supplement by the name “Sugar Knocker” to give wings to his dreams. Notwithstanding competition from corporate players and demands from health-care practitioners, he had to abandon his traditional route to selling his product and open his eyes to online marketing. He believed it could provide him the perfect medium to reach his prospects directly without any middlemen within a cost-effective budget. SAI registered revenue of INR 24m per year, completely attributable to online sales. With a firm footing in the online space, Girish was now exploring physical marketing to expand his audience reach in the B2B market and also add new products to his portfolio. He was also worried about the low capacity utilization of his manufacturing unit, which stood at 20%. With only 30% of the 40 formulations used, there was much scope for expansion. With his plant capacity underused, the time was ripe for Girish to trace his footsteps from where he had begun in the first place.

This case can be used in marketing management course under the marketing strategy module. It can also find use in the elective course on marketing channels, and in sectoral programs such as health-care management or MBA in health care. This case can also be used in the health-care products marketing course.

Teaching notes are available for educators only.

CSS 8: Marketing.

Based on social exchange theory (SET) and signaling theory (ST), this study aims to evaluate how an event’s perceived environmental certification (PEC) by residents, affect their evaluations of environmental impacts and subsequent event support (ES). The moderating role of place attachment (PA) on some of these relationships is also evaluated.

Using partial least square structural equation modeling (PLS-SEM), a theoretical model is tested on a sample of 450 residents who attended the 2015 Milan World Expo.

PEC positively affects evaluations of positive environmental impacts (PEI) but negatively affects evaluations of negative environmental impacts (NEI). PEC positively affects ES while the relationship between PEC and NEI is moderated by PA.

Items used to measure PEC, PEI and NEI are not exhaustive. SET has its own limitations in explaining residents’ ES, which the authors have attempted to attenuate by using ST.

Using environmental certification as a communication tool must demonstrate to residents how it reduces negative externalities, rather than focusing only on its positive community benefits. Less well-educated residents had the lowest ES, suggesting the need to use social media to increase ES.

This study contributes to understandings of the perceptions of the benefits of event certification by residents, and how this affects their ES. PA moderates the relationship between PEC and NEI.

The purpose of this study is to increase the wear resistance of Mg alloy by adding hard ceramic particles to it. The inclusion of hard ceramic particles further strengthen the Mg alloy, resulting in higher wear resistance. Mg alloys containing Zn, rare earth and Zr exhibit high specific strength and excellent creep resistance, making them suitable for aerospace components such as aircraft gearboxes and generator housings.

In the present study, composites have been produced in situ by using RZ5 mg alloy as matrix and TiC as reinforcement by self-propagating high-temperature synthesis technique. The abrasive wear behavior of RZ5 Mg alloy matrix reinforced with TiC particulates has also been examined. The pin-on-disc apparatus has been used for the tests. The abrasive paper is used as a counter body, and the results are obtained by changing sliding distance and applied load.

A notable enhancement in the wear resistance and mechanical properties of tested composite has been observed as compared to the RZ5 Mg alloy as a matrix. There is a uniform increment in the change in weight loss of RZ5-TiC composite with increasing sliding distance and applied load, but it decreases with increasing TiC content. The coefficient of friction (µ) also decreases uniformly with an increase in the reinforcement of TiC, but it decreases with an increase in applied load and sliding distance. The investigation of the worn composite, which determines dominant wear mechanisms as abrasion and plowing grooves on tested samples, has been done using field emission scanning electron microscopy.

The current manuscript provides a detailed abrasive wear analysis of RZ5-TiC composite by using different wear parameters. Specifically, extensive experimental data have been provided for RZ5-TiC composite. The effects of parameters such as applied load, sliding distance and Wt.% of TiC on the weight loss and coefficient of friction of the composites have been analyzed and discussed thoroughly.

The purpose of this paper is to investigate the behaviors of India’s information technology (IT) and business process outsourcing (BPO) employees in relation to diet, exercise, sleep, stress, and social habits.

This was a qualitative research study, using in-depth, semi-structured interviews. Descriptive data were collected from a two-stage purposive sample of 28 IT-BPO employees from three IT companies and two BPOs in Bangalore, India.

The majority of interviewees reported having an unhealthy diet and/or sedentary lifestyle. Lack of time due to demanding work schedules was the largest barrier to diet and exercise. Call-centers were described as a social environment with a young workforce.

Given the qualitative study design and limited sampling frame, results may not be generalizable. However, the qualitative data suggests that India’s young IT-BPO employees may be at greater risk of lifestyle-related diseases than the general population. The data also suggests that interventions incorporating social influence may be a promising solution, particularly at international call centers.

There is a lack of literature on the lifestyle of IT-BPO employees in India. The results from this study provide qualitative insight on the motives for health behaviors of IT-BPO employees, as well as the barriers and facilitators for leading a healthy lifestyle in this industry. The findings provide the framework for future workplace wellness interventions.

The advancement in modern manufacturing technology generated the need to develop new materials for better wear resistance. The purpose of this paper is to use the Taguchi optimization approach to examine which wear parameter significantly affects weight loss and coefficient of friction for RZ5-TiC composite. It is a simple and efficient method to find performance of wear parameter using minimum experimental runs.

RZ5-TiC composites were prepared using RZ5 as matrix, reinforced with TiC through self-propagating high-temperature synthesis technique. In the present work, an attempt has been made to study the influence of wear parameters like applied load (AL), sliding distance (SD) and Wt.% of TiC (WTC) on responses like weight loss and coefficient of friction of RZ5/TiCp composites. The pin-on-disc apparatus used to conduct abrasive wear test. The wear process parameters are optimized for minimum wear based on L27 Taguchi orthogonal design. The Taguchi technique using design of experiments (DOE) is used to obtain the data. The ANOVA and an orthogonal array are used to examine the influence of wear parameters on responses. The purpose is to examine parametric significances which affect responses.

It observed that wear parameters have the significant influence on responses of RZ5/TiCp composites. The interaction of sliding distance/Wt.% of TiC is observed and found significant influence on both responses. The optimum level of the significant wear parameters is achieved based on the maximum S/N ratio for RZ5/TiCp composites. The optimal interaction for weight loss and coefficient of friction is AL1-SD1-WTC3 and AL3-SD1-WTC3, respectively. Finally, the confirmation test is conducted and the results are obtained within the confidence interval.

The current manuscript provides an optimization of wear parameters using Taguchi approach. The extensive experimental data are used for this purpose and effects of wear parameters on responses are analyzed from the presented results. The results obtained are useful in improving the wear resistance of the RZ5-TiC composite.

The purpose of this study is to analyse and optimize the wear parameters of magnesium metal-metal composite. Materials with lesser weight attract both the researcher and industrialists, as it exhibits the performance improvement in the automotive and aerospace industries. The enrichment of mechanical and tribological properties of the existing magnesium focussed the development of new metal–metal composite.

Metal–metal composite with magnesium matrix was synthesized through the disintegrated melt deposition technique with the addition of titanium, aluminium and boron carbide particles. The wear performance of the composite was experimented with the dry sliding wear test by considering load, sliding velocity and sliding distance.

The wear rate of the composite is analysed statistically, and the significance of wear parameters on the wear performance of metal–metal composite is observed. The worn pin surface and the wear debris collected during the wear experiments were exposed to the microscopy analysis to seize the dominating wear mechanisms.

The wear performance of the developed magnesium composite was analysed and discussed in detail with the support of scientific evidence, i.e. worn surface and debris analysis express the wear mechanisms.

The peer review history for this article is available at: https://publons.com/publon/10.1108/ILT-08-2019-0326/

The purpose of this paper is to explore the indicators of service quality from the perspective of graduating students in a public university in Ghana. The identified indicators of service quality were rated and the extent of satisfaction among the students was determined. Another issue explored was whether the satisfaction among the respondents inures to their loyalty to the university.

A questionnaire was designed, pre-tested and administered to 500 graduating students, and 482 of them were returned for analyses. Principal component analysis was used to determine the indicators of service quality. Independent sample t-test and z-test for proportions were used to compare mean scores and proportions of respondents on various variables, respectively.

The results revealed three indicators of service quality which include quality of academic services and facilities, quality of lecturers and quality of academic programs. Graduands were satisfied with academic services, lecturers and programs. They were, however, not satisfied with the quality of facilities. Majority of the respondents will remain associated with the university as a result of their satisfaction with the services, lecturers as well as programs of the university. It is recommended that the university works assiduously on improving infrastructural facilities to help boost the confidence of the students in the university.

This paper argues that what constitutes quality service vary from one academic institution to the other. It is, therefore, needful for institutions to determine from the perspective of their students what may indicate quality service.

The consumption patterns of humanity are putting an enormous burden on the resources, which are beyond the fulfiling capacity of the earth. These consumption patterns need to be made sustainable. Therefore, this study aims to focus on identifying the key enablers driving the sustainable consumer behaviour.

Based on the literature review of 107 studies (1995 to 2018), which were published over a period of 23 years, fourteen key enablers of sustainable consumer behaviour were identified. These 14 enablers were validated with the help of empirical research done by surveying 200 consumers of electronic products. This was followed by the application of interpretive structural modelling (ISM) technique, to get an insight into how these enablers are influencing sustainable consumer behaviour.

ISM technique and empirical research aided in classifying the enablers based on their driving and dependence power. A further analysis was done to know about the contextual relationship between all 14 enablers and how these enablers are influencing each other and sustainable consumer behaviour. Attitude, subjective norm and perceived controlled behaviour were found dependent variables while education, government policy and advertisement emerged as an autonomous variable.

This study will be helpful for future research in the field of sustainable consumer behaviour. Through understanding of the enablers of sustainable consumer behaviour, a scale can be developed having significant theoretical and managerial implications. This study may help in improving the sustainability initiatives by various stakeholders involved in the process of purchase, usage and dispose of electronic products.

This study is the first temporal and spatial study, which includes a holistic view of the enablers of sustainable consumer behaviour.